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Letter from the General Manager

March 1, 2020 Letter from the General Manager

I am happy to say I made it through my first year as General Manager—the first female GM in the Cowboy Bar’s 83-year history, I might add. And what a year! My initial few days alone at the helm were the Cowboy’s busiest days of the entire year—the weekend of the World Championship Snowmobile Hill Climb. I am grateful to seasoned staff people like Night Manager John Davis, Dusty Stolp and others who were so helpful to me as I learned the systems and rhythms of the Cowboy.

Some new people have been added this past year in key roles: Assistant GM/Safety & Security Manager Bennett Gocke came aboard in the spring, and Jane Sturlin joined us in the fall as Assistant GM/Events Coordinator. Together, with the rest of our hard-working staff, we are having fun while providing excellent service, great product all in a safe, fun, and a little bit rowdy honky-tonk atmosphere.

The Cowboy Bar music scene in the past twelve months has been exciting. Midland was featured the inaugural Million Dollar Music Fest, and we hosted quarterly headlining acts Asleep at the Wheel, Lee Roy Parnell, Diamond Rio and Runaway June. We even had a surprise visit from Toby Keith, who hopped on stage with Walker Williams for a couple of songs on a busy night—the crowd was stoked! Fantastic bands from all over the US perform for us throughout the year, six nights per week. Thanks to Talent Buyer Justin Smith for all his work at bringing rocking acts to the bar.

The pace of the Cowboy Bar is fast, and it takes a lot of energy to manage and operate.  Fortunately, I have a fantastic team and together we get it done!  We are proud to be stewards of the iconic Million Dollar Cowboy Bar and share this cool place with folks from all over the US and the world. 

Please continue to check out our site and like us on Facebook to stay informed about upcoming events, accomplishments and interesting information. We hope to be part of your Jackson Hole visit, so grab your hat and boots and come on in!

Alicia Guzman, General Manager 

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